Denise Sandquist were given the speculation for the courting app “Fika” when she was once on the lookout for her organic mom in Vietnam. The app was once presented in Vietnam on the finish of remaining yr and has already been downloaded 760.000 occasions. Now FIKA has gained investments from VNV International and Voi founders Frederik Hjelm and Keith Richman.
It was once the revel in of searching for her organic mom in Vietnam that gave Denise the speculation of making a courting app that may make it conceivable for individuals who belong in combination to satisfy.
“There’s a giant drive on girls in Asia to discover a spouse early on, in the meantime it isn’t in reality socially applicable to make use of courting apps,” Denise Sandquist says.
Denise sought after to switch that with Fika. The function is for ladies to really feel secure when being proactive with courting thru apps. On the similar time, Asian girls most often gained’t take step one and write a possible date which is the best way that the American courting app Bumble works for instance.
Lately the app has 150.000 energetic customers each and every month. The main marketplace is in Vietnam, but it surely has additionally been got 1000’s of occasions in different international locations.
40 p.c of the consumer are girls and Fika has guide verification of all customers.
“We simplest licensed 60 p.c of the signups and our imaginative and prescient is to be a secure courting platform for everybody. Each girls and boys, however particularly women, feels unsafe when the usage of a courting app”
Safety is a very powerful characteristic of the consumer revel in and one thing Fika needs to advertise itself by way of. Every other characteristic is authenticity.
“We now have a marketing campaign at this time referred to as “actual is best than highest”, by which we urge our customers to be themselves to discover a spouse that’s extra proper for them,” Denise says.
Those concepts were excellent, and Fika has gained a number of investments from giant names.
The seek for Denise’s mom.
When Denise was once 22 years outdated she made up our minds to visit Vietnam and search for her organic mom. She backpacked in the course of the nation and visited the health facility the place she was once born however they didn’t have any details about her mom.
Denise then went to China to be told mandarin and after that, she went again to wait Stockholm College of Economics. It was once in this college she met her trade spouse and co-founder of Fika, Oscar Xing Luo.
Then again, Denise by no means gave up hope of discovering her mom in Vietnam. In 2016 she went again to Vietnam for an internship and all through this, she posted a textual content about how she was once on the lookout for her mom on Fb. It temporarily unfold on social media and Denise was once interviewed for newspapers, TV, and podcasts. It took 18 days after which Denise after all heard from her mom.